Emcee - Discover OMAN Media Luncheon 2026

Emcee Ivan
Aug 18, 2023
3 min read

Date - 3rd July 2026

Location - Ritz Carlton Singapore

Event - Discover OMAN Media Luncheon 2026

Emcee - Jo

Emcee - On 3 July 2026, the prestigious Ritz-Carlton, Singapore played host to the Discover OMAN Media Luncheon 2026, a landmark gathering that marked a new chapter in bilateral travel and tourism between the Sultanate of Oman and Singapore. The event was masterfully guided by emcee Jo, whose engaging presence kept the programme flowing seamlessly from start to finish, ensuring that every guest remained captivated by the significance of the occasion.

The luncheon was organised to celebrate a truly historic milestone: the official strengthening of Oman’s tourism presence in Singapore, coinciding with the launch of Oman Air’s inaugural direct flight between Muscat and Singapore. This new non-stop service, which commenced on 2 July 2026, enhances connectivity between the two nations and underscores a shared commitment to promoting Oman as a premier tourism destination while fostering greater business and cultural exchanges. The direct flight now provides travellers from Singapore with seamless access to Oman, a country renowned as one of the Middle East’s most authentic and diverse destinations.

The Tourism Company Pte Ltd, a Singapore-based tourism consultancy and master planning firm established in 2004, played a pivotal role in bringing this vision to life. Specialising in management consultancy, branding, product development, and manpower development within the tourism sector, the company has long been a bridge between destinations and the Singapore market. For The Tourism Company Pte Ltd, this event was not merely a celebration of a new flight route—it was the culmination of months of strategic groundwork to position Oman as a compelling and accessible destination for Singaporean travellers. The company’s expertise in conceptualisation and market development made it the ideal partner to orchestrate this high-profile media engagement, reinforcing its reputation as a key enabler of destination marketing in the region.

The guest list featured an impressive assembly of dignitaries and industry leaders. Emcee Jo welcomed Mr Yousuf Khalaf Al Mujaizi, Assistant Director of the Business Development Department at the Ministry of Heritage and Tourism – Sultanate of Oman, who delivered an insightful presentation on Oman’s tourism vision and upcoming attractions. Also in attendance was Victoria Alrawas, Manager of Corporate Communications at Oman Air, whose presence underscored the airline’s commitment to this new route. Representing the diplomatic corps was Ms Hajir Al Shidad, First Secretary of the Oman Embassy, further highlighting the importance of this milestone at the governmental level.

The programme was thoughtfully curated to immerse the media representatives in the Omani experience. Following the opening remarks, emcee Jo invited Mr Yousuf Khalaf Al Mujaizi to present the Oman Tourism Presentation, offering guests a comprehensive overview of the country’s diverse offerings—from its rugged mountains and pristine coastlines to its rich cultural heritage. Guests were then treated to a Destination Oman Video Showcase, a visual journey that brought the Sultanate’s landscapes and traditions to life. The session continued with a presentation by Ameer Al Balushi of Oman Air, who elaborated on the airline’s network expansion and the enhanced travel experience that the new direct route promises.

A dynamic Q&A session followed, during which media representatives engaged directly with the VIPs, delving deeper into Oman’s tourism strategy, the operational aspects of the new flight, and the potential for future collaborations. Emcee Jo skilfully moderated the exchange, ensuring that every question was addressed with clarity and warmth. The programme then concluded with a lucky draw segment, adding an element of excitement before lunch was served. The remainder of the afternoon allowed guests to network and enjoy a sumptuous meal in the elegant surroundings of The Ritz-Carlton, Singapore.

The Discover OMAN Media Luncheon 2026 was more than just a media event—it was a testament to the power of strategic partnerships in transforming travel possibilities. With The Tourism Company Pte Ltd’s expertise in destination branding and market entry, Oman’s Ministry of Heritage and Tourism, and Oman Air’s operational excellence, Singaporean travellers now have a direct gateway to one of the Middle East’s most enchanting destinations. As emcee Jo aptly reminded the audience throughout the afternoon, this is only the beginning of a journey that promises to bring two cultures closer than ever before.