Emcee Singapore - 17th June 2025, Sanrio Characters Blooming Bonds Launch Event
- Emcee Ivan
- Sep 10, 2021
- 2 min read
Date - 17th June 2025
Venue - NTUC Vivo City NTUC
Emcee Singapore - The emcee of Singapore Ivan warmly welcomed guests to the exclusive unveiling of the Sanrio Characters: Blooming Bonds Collection at FairPrice Xtra, VivoCity, on 17 June 2025. The event celebrated the collaboration between Axxel Marketing, Sanrio, and FairPrice, bringing together media, influencers, and key partners for a morning filled with charm and camaraderie. The emcee of Singapore Ivan set the tone by highlighting the collection’s inspiration—friendship, joy, and everyday bonding moments—while introducing VIPs such as Jonathan Yang, CEO of Axxel Marketing, and representatives from Sanrio and FairPrice, including Janice Sou, Claryss Tan, and Mahanom.
As the emcee guided the audience through the program, guests enjoyed an exclusive first look at the 16 lifestyle products, from Hello Kitty yoga mats to Kuromi luggage. The emcee seamlessly transitioned to a captivating mini runway show, where adorable talents showcased the collection’s playful yet functional designs. The emcee then facilitated a lively Meet & Greet session with Hello Kitty and Kuromi, creating unforgettable photo opportunities for attendees.
The emcee kept the energy high with a fun quiz segment, where guests tested their knowledge of the collection for a chance to win coveted Sanrio merchandise. Throughout the event, the emcee emphasized the limited-edition nature of the products, available from 3 July to 1 October 2025, and encouraged guests to share their experiences using the hashtag #SanrioCharacters. The emcee concluded the morning with heartfelt thanks to all attendees, leaving everyone excited to explore the Blooming Bonds Collection and create their own cherished memories.




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